The interactive entertainment network includes a range of participatory engagements spanning virtual interfaces and physical tabletop games

The Zing gaming ecosystem covers a range of participatory engagements spanning digital platforms and tangible board games.

This study examines two key expressions: Vietnam’s ZingPlay virtual entertainment hub under VNG Group and globally available Zing-a-Zam board game.

## Vietnam’s Digital Gaming Revolution Through ZingPlay https://zinggame.net/

### Historical Foundations of VNG Group

rose as Vietnam’s first unicorn startup through calculated adjustments to Southeast Asia’s digital transformation. Launched in 2004 as VinaGames, the organization reshaped local play by customizing Asian multiplayer RPG *Martial Arts Legend* in 2005, reaching 300,000 active participants within a month.

### Structural Foundations of ZingPlay Ecosystem

leadership stems from technological framework supporting cross-platform interoperability infrequently observed in emerging markets:

#### Tiered Revenue Model

The platform employs a tiered revenue model:

– Basic Access Games: Titles like *iCá* use ad-supported models with optional in-app purchases for appearance-based firearm modifications